Netflix is revamping its mobile app to compete with social media platforms like YouTube and TikTok, which dominate mobile viewing. During a recent earnings call, co-CEO Greg Peters announced a redesign aimed at enhancing user engagement through short-form video features. This update, set to launch later in 2026, will focus on vertical video feeds, similar to TikTok and Instagram Reels, displaying short clips from Netflix shows and movies. The company believes this approach will capture user attention and increase time spent in the app. In addition to the app redesign, Netflix is entering the video podcast arena, an area where YouTube has a strong foothold. The company recently launched its first original video podcasts featuring notable hosts like Pete Davidson and Michael Irvin. Netflix is also teaming up with established podcast platforms such as Spotify and iHeartMedia to expand its video podcast library. This strategy aims to make content discovery more engaging, resembling a social media experience, while emphasizing that Netflix's approach is about enhancing entertainment discovery rather than copying competitors. Co-CEO Ted Sarandos highlighted the changing dynamics in the streaming industry, stating that competition now extends beyond traditional streaming services to encompass the entire entertainment sector. He emphasized the blurred lines in TV consumption, noting that platforms like YouTube and Apple are now major players in the awards circuit. Netflix's evolving strategy includes a shift in its theatrical release practices as it prepares to acquire Warner Bros., indicating a willingness to explore hybrid distribution models. In 2025, Netflix reported $45.2 billion in revenue, with ad revenue exceeding $1.5 billion, and it surpassed 325 million paid subscriptions by the end of the fourth quarter.