Higgsfield Inc., a startup focused on generative AI video technology, has secured $80 million in early-stage funding, bringing its valuation to over $1.3 billion. Founded in 2023 and launched in April 2025, the company aims to democratize cinematic-quality video production. The funding will help Higgsfield expand its AI models for enterprise use, particularly in advertising, marketing, and music video production. Their platform includes an AI-powered video reasoning engine that creates coherent video content from ideas, making it especially valuable for short films and social media ads. The platform offers an integrated workflow for creators, combining ideation, storyboarding, animation, editing, and publishing in one browser-based interface. Users can generate videos from sketches, text, or images and utilize features like cinematic camera moves without needing extensive equipment or editing skills. For business clients, Higgsfield provides collaboration and asset management tools, which help streamline video production for large teams. Notably, 85% of their current user base consists of social media marketers, with significant engagement in commercial projects. Since its launch, Higgsfield has gained over 15 million users, generating 4.5 million videos daily, and accumulating more than three billion social media impressions. The company has quickly reached a $200 million annual run rate, doubling its revenue in just two months. Co-founder Alex Mashrabov highlighted that traditional video production can't keep up with modern marketing demands, positioning Higgsfield as a more agile alternative. The recent funding round was backed by Accel Partners, AI Capital Partners, and Menlo Ventures.