Lee Densmer identifies ten ineffective B2B content activities that signal a disconnect from core business goals or a failure to adapt to current trends. Key points include writing blog posts solely for SEO targeting, posting only on corporate social handles, and mimicking competitors’ styles. He criticizes the overemphasis on top-of-funnel content and the practice of gating eBooks unnecessarily. Densmer highlights the ineffectiveness of newsletters that merely link to recent blog posts and warns against spreading too thin on multiple social platforms. He emphasizes the importance of reassessing what to stop doing, suggesting that companies should streamline their content strategies to eliminate wasteful practices. The commentary from others supports Densmer's views, with many agreeing that content should provide real value rather than serve as filler. There's strong disapproval of gated content that doesn't deliver substantial insights, which can damage trust with prospects. The consensus is clear: businesses need to rethink their content approaches and focus on delivering quality, engaging material that resonates with their audience.