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Saved February 14, 2026
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This article discusses how product teams often confuse a lack of strategy with poor communication. The author shares insights from a talk on the Strategy Flywheel, offering techniques to help teams reclaim time, make better decisions, and build momentum.
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Many product teams struggle with the execution loop, where they constantly react without a clear strategy. The author argues that the real issue isn't a lack of strategic direction, but rather poor communication. When team members lack clarity on the strategy, they spend time adjusting to others' ideas instead of focusing on their own. The solution isn't just carving out more time for strategy; it's about using whatever strategy is available to prevent wasted time and energy.
In a recent talk at INDUSTRY 2025, the author introduced the Strategy Flywheel, which encompasses six techniques designed to help product teams reclaim their time and make better decisions. This approach aims to shift teams from feeling busy yet stagnant to creating real momentum. The author offers both keynote presentations and workshops to implement these concepts within organizations.
The development of this talk relied on contributions from various individuals who provided feedback and support. Key collaborators included Tami R., who helped refine the narrative; Kelle S., who prompted deeper clarity; and Jon H., who enhanced the visual elements. The author emphasizes the importance of collective input in shaping the final product and invites further critique to ensure the framework remains relevant and practical.
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