Imprint has raised $150 million in Series D funding, reaching a valuation of $1.2 billion. The investment round was led by Khosla Ventures, with notable participation from Thrive Capital and others. This capital injection comes as Imprint experiences rapid growth, marked by a 200% increase in its cardholder base over the past year and new partnerships with companies like Rakuten and Booking.com. The company aims to modernize co-branded loyalty programs, moving away from traditional bank-issued cards to a more integrated loyalty platform. Imprint plans to use the new funding to enhance its platform and expand its offerings, including debit and secured cards, while focusing on automation and AI. Their proprietary technology, ImprintCore, allows brands to maintain control over customer experiences and data, facilitating faster innovation. Imprint has shown significant results, with cardholders reporting double the wallet share and an eightfold increase in lifetime value compared to non-cardholders. The company is positioning itself as a strong alternative to legacy issuers, emphasizing speed and customization. Brands that have transitioned to Imprint from traditional programs have seen a 20% increase in cardholder spending. CEO Daragh Murphy highlights the importance of creating authentic and rewarding customer experiences, a key factor in earning loyalty in today’s market.