The article emphasizes a shift in how product management roles are evolving, particularly with the integration of AI. For years, there has been a growing concern that product managers and product owners need to enhance their skills to meet their teams' demands. If they fail to do so, they risk being seen as merely performing “product management theater,” which could jeopardize their positions. The irony is that many are using AI in ways that highlight their limitations rather than their potential contributions. Historically, effective product coaching has been essential for developing strong product managers. However, many companies lack managers who can provide this coaching, either due to inexperience or an overwhelming number of direct reports. As a result, many product professionals find themselves without the guidance they need, especially when the demand for such skills is increasing. The article argues for a scalable and affordable solution to bridge this gap, proposing that generative AI can serve as a personal product coach for those who lack access to traditional coaching. Recent advancements in AI models have improved their ability to assist in product coaching. These models can now help users understand company strategies, industry dynamics, and various critical factors such as compliance and customer metrics. While AI may not yet match human coaches in effectiveness, it can still provide valuable insights and guidance. The authors advocate for product creators to leverage these AI tools, especially those in remote areas, enabling them to develop their product sense and knowledge continuously. This shift could democratize access to high-quality coaching, making it available 24/7 to anyone with an internet connection.