The rise of AI tools like Meta's Vibes and OpenAI's Sora 2 poses a significant challenge to online content creators. These AI-generated videos, characterized by their quirky and engaging nature, are produced with minimal effort compared to the labor-intensive process of human creation. While the so-called "creator economy" has always been overstated—only a small fraction of creators earn a living from their work—experts like Ari Paparo warn that many creators could face obsolescence due to AI. Certain segments of the creator economy are particularly vulnerable. For example, fashion models and brand spokespeople could be replaced by AI-generated characters that offer a visually appealing alternative without the complexities of human collaboration. However, not all creators are at risk. Audiences often seek authenticity and unique perspectives that AI struggles to replicate. The human touch in content creation remains irreplaceable, as AI typically regurgitates existing ideas rather than generating new insights. The broader concern revolves around the potential devaluation of media itself. If AI-generated content floods the market, it risks making all media seem worthless. This scenario might not happen overnight, but it's a possibility worth monitoring. Overall, while AI tools might disrupt specific roles within the creator economy, they could also drive demand for genuine human content.