Jules Love, co-founder of Spark AI and a lecturer at Oxford University, offers insights for design leaders on the impact of artificial intelligence. He emphasizes that AI isn't just a tool; it's a transformative force that will disrupt traditional design practices. Love urges leaders to consider practical questions about how AI can be integrated into their workflows and to recognize the potential risks and challenges it presents. He highlights a common underestimation among design professionals regarding the extent of AI's influence. As AI technology advances, it will reshape not only how designs are created but also the very nature of the design process itself. Love's expertise positions him as a key voice for those navigating this changing landscape, encouraging a proactive approach to adopting AI strategies rather than a reactive one. The conversation is timely, given the rapid pace of AI development and its implications for creative industries.