Elena Verna, Head of Growth at Lovable, will share insights on AI pricing at an upcoming event. Her expertise highlights the complexities of pricing AI compared to traditional SaaS models. The article emphasizes that outbound marketing remains vital, with intent-based outbound ranked as a major investment channel for 2025, according to the 2025 State of B2B GTM report. Fivos Aresti, co-founder of Workflows.io, outlines a modern outbound playbook after his company achieved $1 million in annual recurring revenue (ARR) shortly after launching. The strategy hinges on four key pillars: cold calling, email campaigns, LinkedIn engagement, and manual prospecting for top-tier accounts. Unlike the past, when outbound was entirely manual, today's approach combines automated processes with personalized outreach. To identify suitable target accounts, the team first defined their ideal customer profile (ICP) and created a scoring system. They mapped their total addressable market using tools like BuiltWith and Crunchbase, generating an initial list of 66,000 companies. After applying a thorough qualification process, they narrowed it down to 5,700 VC-funded firms using HubSpot. This meticulous approach allows them to focus on high-value prospects while minimizing the risk of overlooking potential leads.