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Saved February 14, 2026
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Apple is partnering with Google to enhance Siri using Google's Gemini AI technology. The deal, reportedly worth $1 billion annually, aims to improve Apple's AI features while maintaining operations on its own devices and private cloud. This partnership comes as Apple faces pressure to catch up in the AI space.
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Apple is partnering with Google to enhance its artificial intelligence capabilities, particularly for a significant upgrade to Siri expected later this year. This multiyear collaboration will utilize Google's Gemini technology and cloud infrastructure to develop foundational AI models for Apple. Apple acknowledged that Google's technology offers the best foundation for these advancements, highlighting a notable shift in their approach to AI.
The partnership follows reports that Apple plans to invest around $1 billion annually to use Google's AI technology. This move underscores growing confidence in Google's AI developments, especially after it surpassed Apple in market capitalization for the first time since 2019. Despite this new alliance, Apple has been relatively quiet in the AI race compared to competitors like Amazon, Meta, and Microsoft, which have heavily invested in AI tools and products.
Currently, Apple also collaborates with OpenAI to integrate ChatGPT into Siri for more complex queries. It's unclear how the new partnership with Google will affect this existing integration. Meanwhile, Google continues to expand its AI efforts, recently launching its upgraded Gemini 3 model and securing significant deals in its cloud segment, which has shown impressive growth.
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