Olivia Reid argues that as AI becomes more integrated into design, the focus should shift to creating ways for users to easily disengage with technology. Many people appreciate tech but also seek control over its use. By 2026, users will demand straightforward methods to turn off AI features without sacrificing productivity. Designers face the challenge of catering to a growing desire for less technology, not more. The article highlights four key trends shaping this landscape. The first trend is the backlash against the overuse of the term "AI-powered." Consumers are fatigued by vague marketing claims and want clear explanations of how AI features genuinely benefit them. Instead of simply labeling products as AI-driven, brands must emphasize tangible value, whether that’s efficiency or personalization. The second trend emphasizes user agency; people are increasingly drawn to products that allow them to control when AI is active. This could mean toggles for AI features in apps or creating spaces that promote tech-free moments. Sustainability is another critical factor. With AI’s environmental impact becoming more prominent, designers are urged to adopt a multidisciplinary approach that prioritizes sustainable practices. By 2026, companies that view sustainability as an integral part of their design strategy will stand out. Finally, Reid notes a shift towards long-term thinking in design. Consumers are becoming more discerning, valuing authenticity and emotional connection over superficial tech gimmicks. Designers must ask themselves what feelings they want to evoke in users, steering away from tech for its own sake.