The emergence of Google’s AI Overviews (AIOs) is reshaping how users interact with search results, particularly for businesses relying on organic search. When you search for terms like “best legal software for small law firms,” you now encounter AI-generated summaries that include comparisons of tools like Clio, MyCase, and PracticePanther. Clio, a vertical SaaS platform, benefits significantly from this shift due to its strong organic marketing strategy developed over the past decade. AIOs, powered by Google’s Gemini, present condensed information that often replaces traditional search results, raising concerns among marketers about traffic and visibility. Recent studies reveal a troubling trend for brands not featured in AIOs. Click-through rates (CTR) drop dramatically when AIOs are present, with only 8% of users clicking on traditional results compared to 15% without them. The data shows that queries with AIOs yield a CTR of just 0.61%, while those without enjoy a rate of 1.62%. However, brands cited within AIOs see a significant boost: a 35% higher organic CTR and a staggering 91% increase in paid clicks. This highlights the importance of establishing authority and visibility in an AI-driven search environment. Clio exemplifies how a strong content strategy can lead to outsized visibility in this new landscape. The company’s website includes extensive resources—over 500 blog posts and nearly 400 legal templates—which cater to the kinds of informational queries that AIOs summarize. Their brand recognition and trustworthiness allow them to maintain traffic, even as overall CTRs decline across the board. Clio’s success illustrates that a consistent investment in high-quality content can yield substantial returns, particularly in a zero-click search world where being cited by AI systems is increasingly crucial.