Volvo is launching a new typeface called Volvo Centum, designed specifically to enhance safety in vehicles. Developed with Dalton Maag, this font aims to improve legibility and reduce visual noise, allowing drivers to focus better on the road. The typeface will debut in the upcoming Volvo EX60 and is a nod to the company's 100th anniversary in 2027. Safety through typography isn't just a marketing angle. Previous issues, such as Tesla recalling vehicles over legibility problems, highlight the importance of clear text in automotive design. Volvo Centum incorporates features that make reading easier at high speeds and across various languages. Creative Director Zeynep Akay emphasizes that this font is engineered for performance under pressure, catering specifically to glance-based reading while driving. The design philosophy behind Volvo Centum reflects Scandinavian aesthetics, prioritizing clarity and simplicity. It’s engineered to be more than just a visual element; it’s about enhancing the overall driving experience by minimizing distractions. This approach could set a new standard for how text is integrated into automotive environments.