The article highlights how a UX researcher at Flipdish integrates AI tools like Gemini and ChatGPT into their workflow. Rather than relying on AI to handle tasks independently, the researcher uses these tools to outline and streamline their approach. Gemini, for example, assists in planning by breaking down processes and suggesting more efficient workflows. This approach helps the researcher avoid unnecessary complexity while maintaining engagement with their work. When analyzing qualitative data, the researcher emphasizes the challenges of synthesizing insights, especially in fast-paced environments. They create a tailored version of Gemini, called a Gem, to apply specific expertise and context to each project. This ensures that insights remain relevant to Flipdish’s objectives rather than becoming generic or diluted. The researcher also utilizes AI to summarize interviews and generate relevant tags, significantly speeding up the analysis process and allowing product teams to validate assumptions more quickly. The integration of AI isn’t without its limitations. While Dovetail's AI helps drive engagement and makes research findings accessible across departments, the researcher notes that human oversight is still essential for deep data analysis. The chat feature in Dovetail allows team members to ask questions directly related to their work, enhancing collaboration and boosting confidence in the research process. Overall, the article illustrates a thoughtful application of AI to enhance UX research without compromising the integrity of user insights.