Lizzie Van Wassenhoven, a seasoned visual storyteller and co-founder of BeContent, is pursuing an online master’s program at LABASAD, Barcelona School of Arts and Design. With over 20 years in the industry, she’s exploring the intersection of generative AI and creative fields like fashion cinema. Her recent project involved creating an experimental short film using AI tool Sora, emphasizing precision and brand consistency rather than simply replacing traditional methods. LABASAD’s curriculum integrates AI across its 30 programs, particularly in its Master’s in Generative Artificial Intelligence for Creatives, which aims to transform anxiety about AI into a more empowered, critical approach. Isabel Martinez, director of the program, highlights the importance of addressing public fears regarding AI, particularly the misconception that it threatens creative jobs. The program focuses on critical thinking rather than just technical skills, encouraging students to engage with AI as a medium for creativity. Coursework includes understanding generative AI, its ethical implications, and developing a final project that showcases meaningful integration. This approach attracts a diverse range of professionals looking to adapt their established skills to the evolving creative landscape. LABASAD's integration of AI isn't just a trend; it's a response to a significant shift in creative practices. Various disciplines within the school are finding innovative applications for AI—graphic design students use it for ideation and mock-ups, while interior designers can quickly render multiple styles from simple photos. The goal is to prepare students for a future where collaboration with AI tools is as fundamental as traditional skills. The program emphasizes understanding how to leverage AI effectively while maintaining a unique creative perspective.