The Brisbane Broncos have introduced a new logo, marking their first redesign in over two decades. This change, while aiming to modernize the team's image, has sparked a variety of reactions from fans. The rebranding by DDB Group features a sharper look, incorporating elements from the previous design, such as the shield motif and a nod to the Brisbane River through its stripe design. Despite the thoughtful approach, the logo's execution has led to mixed reviews. Some fans have praised the new logo as a fresh take on a classic, appreciating its modernity while maintaining a connection to the team's history. However, others have criticized it harshly, with comments suggesting that the design resembles a juvenile project. A notable point of contention arises from the two different styles of the letter 'B,' which some feel disrupts the overall aesthetic. CEO Dave Donaghy emphasized that the logo is a reflection of the team's identity and future aspirations, but the backlash underscores the challenges of redesigning established sports branding.