The article presents a formula for optimizing the use of text overlays on videos, GIFs, and images to enhance engagement on social media. It claims that when applied correctly, this strategy can boost click-through rates by up to 127%. The method emphasizes the importance of placing text in a way that captures attention without overwhelming the visual content. Specific guidelines on text size, positioning, and contrast with the background are likely included, although details are behind a paywall. To access the complete insights, readers need to subscribe to the Science Says platform. Membership offers several benefits, including hundreds of insights aimed at solving marketing challenges, case studies that provide science-based strategies, and exclusive playbooks with discounts. The focus on data-driven approaches suggests a commitment to helping marketers make informed decisions in their campaigns.