OpenAI's CEO Sam Altman and renowned designer Jony Ive are moving forward with a prototype for their first hardware product, expected to debut in under two years. They shared updates during an interview at Emerson Collective’s 2025 Demo Day. Although specifics remain scarce, the device is rumored to be screen-free and about the size of a smartphone. Altman described the design as “simple and beautiful and playful,” indicating a shift from earlier prototypes that didn't inspire much user engagement. He emphasized a desire for the final product to have an inviting quality, prompting users to want to interact with it. Ive echoed this sentiment, highlighting the importance of simplicity and intuitive use in product design. His vision includes creating tools that feel approachable and effortless, encouraging casual interaction. Both leaders are clearly excited about the potential of this hardware, expressing confidence that it will resonate with users. They aim for a device that not only functions well but also elicits a strong emotional response, making it a desirable and familiar part of daily life.