𝕏 is offering a $1 million prize for the best article posted on the platform over the next two weeks. This move is part of a broader strategy to enhance its content offerings, especially after a series of changes in character limits. As of 2023, users can now post articles up to 25,000 characters, surpassing traditional blog post lengths. While this expansion provides more formatting options, some writers find the new article feature unnecessary. John Coogan, who writes daily op-eds, has experimented with both long posts and articles. He notes that articles can perform well, but emphasizes the importance of titles and thumbnails in attracting readers. The push for articles seems to target competitors like Chris Best's company, which emphasizes owning an email list for monetization. 𝕏 has subscription options, but the lack of direct connections between subscribers and publications makes it challenging for serious writers to commit fully to the platform. Despite this, 𝕏 may not need users to go all-in; it just requires quality content. Many users remain critical of 𝕏's algorithm changes, but Coogan suggests that any issues typically resolve themselves over time. He likens the platform to a dive bar—messy but beloved—indicating that users may take breaks but will ultimately return.