Elizabeth Creighton, PhD, shares effective strategies for recruiting participants for customer research in her video. She focuses on how to identify the right individuals and successfully persuade them to take part in studies. This involves practical methods for crafting outreach messages that resonate with potential participants, increasing the likelihood of getting a positive response. Elizabeth also outlines steps to automate the participant recruitment workflow, streamlining the entire process. With 16 years of research experience, Elizabeth has worked with major companies like Shopify, Mozilla, and Meta, conducting over 1,000 interviews. Her background in Cognitive Psychology enriches her understanding of user behavior, making her insights particularly valuable for anyone looking to improve their research methods. Beyond recruitment strategies, she teaches workshops on user interview techniques, sharing her knowledge with a broader audience through platforms like Maven and O'Reilly Media. This blend of practical advice and academic expertise positions her as a go-to resource for effective user research.