The article presents a retrospective on Tori, an app designed to simplify access to decentralized finance (DeFi) with a 7% annual percentage yield (APY) via Aave. Despite the initial belief that retail investors would embrace DeFi if the onboarding process were easier, the project failed. Key insights reveal that potential users were deterred by risk perceptions. Many were wary of losing their principal, especially after negative experiences with platforms like Celsius and FTX. Users showed a strong preference for Federal Deposit Insurance Corporation (FDIC)-backed products over volatile APYs, making the offering less appealing. The author identifies specific psychological barriers that hindered Tori's adoption. Users preferred fixed APYs, typically around 4%, rather than fluctuating rates, even in favorable market conditions. Tori's self-custodial nature did not alleviate concerns about potential losses. Additionally, the analysis points out that while some products with high-risk and high-reward potential, like memecoins, attracted interest, Tori's model did not resonate with retail investors. The article highlights a misunderstanding of market demand, emphasizing that convenience alone was not enough to drive adoption.