The writer expresses deep frustration over the lack of attention to web accessibility. They highlight how many people dismiss accessibility as unimportant, often responding with skepticism or disdain. The author has faced backlash from clients for insisting on accessible design, stating that creating inaccessible products is not only unethical but also damaging. They criticize industry standards for prioritizing developer convenience over user needs, pointing to failures like the CSS carousel that neglects inclusive practices. The piece argues that accessibility should be integrated at every stage of design and development. It’s not just for people with disabilities; improvements often benefit everyone. For example, closed captions help in noisy environments, while well-designed footpaths assist a variety of users. The author emphasizes that accessibility work should not be viewed as a burden but rather as essential to good design. Legal mandates like the Americans with Disabilities Act and the European Accessibility Act have emerged due to corporate neglect, but many companies treat compliance as a minimum requirement rather than a starting point for true accessibility. The author shares a poignant story about a man with motor neurone disease who struggles with technology, illustrating the real human cost of neglecting accessibility. The message is clear: failing to prioritize accessibility has serious consequences for individuals, and the industry must shift its mindset from viewing it as an optional feature to a fundamental necessity.