A new trend is emerging in web design where brands are incorporating timeline elements on their homepages to outline onboarding expectations. Companies like Ramp, Numeral, and Workflows are leading this shift, providing users with a clear picture of what to expect on days one, seven, and thirty after signing up. This approach not only helps align stakeholders but also prepares them for necessary compliance discussions. By setting clear expectations upfront, businesses can ease the onboarding process for new customers. The idea of using a timeline can enhance user experience, but it comes with challenges. The onboarding process needs to be solid because any changes require updates to the timeline. Some brands, like Ramp, effectively communicate their time to value, which may resonate more with potential customers than a detailed step-by-step onboarding guide. There’s a concern that overwhelming users with too much information could backfire, especially for more complex products. However, many believe that providing a roadmap through onboarding can reduce friction and give users a sense of progression, much like mile markers in a marathon. This trend particularly benefits B2B brands focused on decreasing the mental load for prospects during the buying journey. Clear timelines can reassure users about their progress and the expected outcomes, making the transition smoother. While not everyone may prefer this level of detail, for many, knowing what to expect can make a significant difference in their decision-making process.