Netflix is making a significant push into live programming, aiming to compete with traditional TV’s stronghold in sports and live events. The company recently signed a 10-year deal with World Wrestling Entertainment (WWE) worth over $5 billion, which includes a weekly show featuring stars like Bron Breakker. Despite its tech prowess, Netflix has faced challenges in reinventing live TV, a format that has been around for nearly a century. Brandon Riegg, Netflix's VP of nonfiction series and sports, admitted that the complexity of live programming exceeded his expectations in terms of resources, expertise, and execution. Since March 2023, Netflix has streamed over 200 live events. The shift toward live content reflects the company's desire to solidify its status as a leading entertainment provider, especially as it explores acquisitions like Warner Bros. Discovery. However, the difficulties in adapting to live broadcasting highlight the hurdles that even the most advanced tech companies face when trying to innovate within established formats.