OpenAI is preparing to introduce ads into ChatGPT, potentially changing how users interact with the platform. Recent findings in ChatGPT's source code revealed references to ads, suggesting that the infrastructure for advertising is already in place, even if the ads themselves aren't currently visible. SEO consultant Glenn Gabe highlighted this issue, indicating that OpenAI might be testing ad logic and eligibility. The implications are significant: ads could soon compete directly with organic search results, targeting users based on their queries. In January, OpenAI confirmed that ads would be rolled out for some users, with plans to sell them based on impressions. Early reports indicate these ads will come at a premium price. As ads are integrated into conversational replies, they may occupy valuable space, offering advertisers a unique opportunity to reach high-intent users. This setup could reshape competition in the digital marketing landscape, as businesses vie for visibility not just in traditional search engines but within AI-driven platforms like ChatGPT.