Google Search Console has introduced a long-awaited "Annotations" feature for its Performance reports. This allows users to add custom annotations directly to their performance charts, similar to what’s available in Google Analytics. To use it, simply right-click on the chart in the Performance reports and select "Add annotation." This feature enables users to document events that affect organic visibility, making it easier to analyze the impact of various factors on search performance. Common examples of annotations include major site migrations, Google algorithm updates, significant marketing initiatives, and site performance changes. With this functionality, SEO professionals can now correlate key events with fluctuations in metrics like clicks and impressions within a single view. This integration simplifies tracking and analysis, eliminating the need for separate tools or spreadsheets to connect events with visibility changes. There's also a concern about maintaining "annotation hygiene," especially in larger teams. Too many annotations could clutter the chart, making it difficult to extract meaningful insights. Overall, this feature is seen as a major improvement for anyone involved in SEO, enhancing the ability to understand and communicate the relationship between real-world events and search performance.