The author, previously critical of social media, particularly X, has decided to join the platform after recognizing the need to communicate directly with a wider audience. They emphasize that their role as a spokesperson for Applied Intuition has changed, making direct engagement more important than ever. The author argues that while social media has its downsides, such as promoting superficiality, the benefits of having a platform to share insights and engage with the public now outweigh these concerns. A significant theme in the piece is the decline of trust in traditional institutions, which has shifted the conversation to direct-to-consumer communication. The author reflects on how public figures and brands now operate outside of established channels, with audiences preferring direct messages over filtered institutional communications. This shift has consequences; it encourages strong, often polarized opinions while discouraging nuance. The author acknowledges this environment and suggests they may be perceived differently as they navigate their new presence on X. The piece also includes practical advice for founders in Silicon Valley. It emphasizes the importance of direct engagement with customers and stakeholders, urging them to let go of outdated beliefs that may hinder progress. The author recognizes a unique perspective they can share, particularly as the leader of a significant AI company. Ultimately, there's a call to adapt and rethink long-held positions, as participation in these conversations is essential in a rapidly changing environment.