Unspoken Agreement collaborated with young men to co-found Skinmetal, a sun care brand that breaks away from traditional marketing approaches. Instead of relying on standard focus groups, they involved teenage boys directly in the brand's development, giving them real decision-making power. Feedback from these young men shaped every aspect of the brand, from its identity to its messaging. Saxon Campbell and Robin Kannard, co-founders of Unspoken Agreement, emphasized that if a concept didn’t resonate with the boys, it was scrapped. This led to a brand image that balances industrial design with emotional depth, moving away from typical soft or overly masculine aesthetics. The packaging features a unique tottle design that feels tactical and purposeful, avoiding the usual cosmetic shapes. Skinmetal's custom typeface incorporates a hidden message, “in me,” reflecting the idea that personal confidence is as important as physical protection against UV rays. The color palette was designed for functionality, with a green accent differentiating two product variants while maintaining a serious, tactical base. This thoughtfulness extends to their website, which presents educational content in a way that engages rather than lectures young men, steering clear of fear-based messaging. Skinmetal’s marketing campaign, “Strong Skin For,” connects the product to relatable scenarios like selfies and sports, aiming for emotional relevance instead of fear. The involvement of the Foundry not only provided valuable insights but also shifted the brand's focus from mere protection to empowerment. This approach demonstrates the potential for brands to create authentic connections with their audience by trusting them to express their needs and desires. Skinmetal's development illustrates a move away from typical market research methods toward genuine collaboration with the intended users.