Consumers are increasingly turning to ChatGPT instead of Google for product discovery, prompting brands to adapt their strategies. Peec AI, a Berlin startup, has emerged as a leader in this shift, raising $21 million in Series A funding led by Singular. The company has seen rapid growth, tripling its valuation to over $100 million and generating more than $4 million in annual recurring revenue within just ten months of launching. Currently, Peec AI serves around 1,300 clients, helping them monitor their visibility and sentiment in AI-driven searches. Peec AI’s approach focuses on generative engine optimization (GEO), which parallels traditional SEO but targets AI search results instead. Companies can track up to 100 prompts on its platform, with pricing starting at €75 per month. The dashboard not only provides analytics but also suggests actionable strategies to enhance visibility, such as engaging in relevant online discussions. Notably, Peec AI's insights reveal that mentions in lesser-known publications can sometimes yield better visibility than coverage in major media outlets. As competition grows, Peec AI aims to differentiate itself by offering a user-friendly interface that expands in scope while remaining straightforward. The startup plans to hire 40 new employees and open a sales office in New York City next year. To fuel its growth, Peec AI has invested in acquiring raw datasets to filter out relevant questions about brands, products, and services. This focus on building a robust data pipeline may be crucial for the company’s future success in a crowded market.