Marc Andreessen's 2011 assertion that "software is eating the world" has proven true as companies like Amazon and Netflix transformed their industries. Now, a similar shift is emerging with chat technologies poised to dominate how consumers interact with services. The evolution from desktop to web to mobile has gradually made interfaces more intuitive, culminating in chat, where users can engage in natural language without navigating complex menus. Traditional user interfaces often require users to know exactly what they want, which can be frustrating. Chat, however, allows for a more organic exploration of options, aligning better with human thought processes. A capable AI can book services directly, like a personal assistant, eliminating the need for multiple screens and clicks. This simplification can build trust and reduce the anxiety often associated with high-stakes purchases. The recent introduction of the Model Context Protocol (MCP) enables chat to incorporate interactive UI elements directly within conversations, enhancing user experience without sacrificing the conversational flow. Companies like Shopify are already applying this, integrating product selections and cart functionalities into chat. As chat becomes the primary interface for consumer transactions, the intricate web of bespoke apps and sites may fade, leading to a more streamlined, efficient interaction model. We're currently in a transitional phase where many businesses still rely on outdated systems, hindering the full potential of chat-driven commerce.