The author expresses frustration with the state of online content driven by Search Engine Optimization (SEO). They argue that many blog posts prioritize pleasing search engine algorithms over providing meaningful information to readers. This has led to a proliferation of low-quality articles that focus on keyword stuffing and backlink manipulation rather than genuine engagement with the subject matter. The author believes that SEO has degraded the quality of search results, making the internet cluttered with what they term "SEO junk." The piece raises the possibility that generative AI could change this dynamic. If AI-generated content becomes a primary source of information, the incentive to create SEO-optimized articles may diminish. This shift could lead to a resurgence of more authentic blogging, reminiscent of earlier internet days characterized by webrings and RSS feeds. The author hopes this transition will allow writers to focus on sharing their passions without the burden of catering to algorithms. In essence, the author longs for a return to writing that prioritizes human connection and genuine content over monetization strategies. They envision a future where individuals can express themselves freely online, liberated from the constraints of SEO.