The 2026 Marketing Predictions Webinar focuses on the emergence of the context marketer in an era dominated by intelligent agents. As AI technology continues to evolve, marketers face the challenge of differentiating their strategies in a rapidly changing environment. With agents proliferating across various channels, understanding shifts in customer behavior becomes essential for success. Snowflake's industry experts will address these changes, highlighting how AI is reshaping marketing practices and what leaders need to prepare for. Key speakers include Erin Foxworthy, Eddie Drake, Ryan Watson, and Florian Delval, all affiliated with Snowflake's marketing and advertising sectors. They will provide insights into the current state of marketing and the implications of ongoing AI advancements. The webinar aims to equip CMOs, marketing leaders, and technologists with actionable knowledge about upcoming trends and potential competitive advantages. Participants are encouraged to reserve their spots to gain a clearer perspective on the future of marketing in this agent-driven landscape.