Klarna has introduced the Agentic Product Protocol, which allows AI systems to access a structured feed of over 100 million products and 400 million prices across 12 markets. This protocol aims to enable AI agents to find, compare, and recommend real products with live pricing and availability from various merchants. By adopting this open standard, merchants can make their products discoverable to any AI platform that supports it, enhancing visibility without the burden of ads or paywalls. David Sykes, Klarna's chief commercial officer, emphasizes the importance of this protocol, stating that agents need to know what products are available before they can make purchases. The protocol establishes a common language for the exchange of product data among AI systems, merchants, and platforms, laying the groundwork for the future of commerce driven by AI agents. Merchants can integrate with popular platforms such as Google Merchant and Shopify, making it easier for consumers to access and compare products in real-time.