Google is enhancing its Search feature with a new capability called Personal Intelligence in AI Mode, aimed at customizing search results based on individual user contexts. Starting now, subscribers to Google AI Pro and Ultra can opt to link their Gmail and Google Photos accounts to this mode. By doing so, the AI can pull insights from users' personal data to generate more relevant search results. For example, if someone searches for sneakers, the AI might recall previous purchases and suggest styles that fit the user’s taste. The feature emphasizes personalization by integrating information from Gmail and Google Photos to provide tailored recommendations. If a user is planning a family trip, AI Mode can access hotel bookings and travel memories to suggest activities that cater to everyone, such as kid-friendly attractions or favorite dining spots. This approach aims to streamline the search experience, allowing users to discover suggestions that fit seamlessly into their lives without needing to re-explain their preferences. Privacy remains a priority; linking accounts is optional, and users can disconnect apps at any time. The AI doesn't train directly on personal emails or photos but uses limited data to improve its functionality. While the feature is still in testing and may occasionally misunderstand context or make incorrect connections, users have the ability to provide feedback and refine their search results. This rollout is currently available for personal Google accounts in the U.S., with plans for wider access as it develops.