Former Amazon executives have raised $15 million to launch Spangle AI, a startup that focuses on creating personalized online shopping experiences through artificial intelligence. This Seattle-based company aims to help retailers design custom storefronts that can adapt to the preferences of individual customers in real-time. The funding round attracted notable investors, underscoring the potential of AI-driven commerce. Spangle AI's approach is part of a broader trend in the e-commerce sector known as "agentic commerce." This model leverages AI to enhance consumer engagement by tailoring shopping experiences based on user behavior and preferences. As more companies explore this territory, Spangle AI aims to differentiate itself with its technology, which allows retailers to implement dynamic changes to their storefronts quickly. The startup's leadership team, comprised of former Amazon executives, brings significant experience in the field. They are well-positioned to navigate the competitive landscape of online retail. The funding will be used to further develop the platform and attract retail partners eager to enhance their e-commerce capabilities.