AI strategies in enterprises often lack focus, resembling a collection of 250 chicken sandwiches when only three are needed. The author draws a parallel to the chicken sandwich wars that erupted in the fast-food industry between 2019 and 2022, notably involving Popeyes and Chick-fil-A. This competition was fueled by social media, leading to a surge in chicken sandwich offerings across the sector. Popeyes thrived during this period, seeing a revenue increase of nearly 38% in 2019 and opening 865 new locations by 2022. Meanwhile, McDonald's, overwhelmed by its many sandwich variations, ultimately had to consolidate its offerings back to just three popular items. The piece highlights the distinction between companies like Popeyes, which are built around chicken, and McDonald's, which has a burger-centric identity. This misalignment becomes problematic when burger chains chase chicken innovations without a clear strategy. The author also draws a comparison with NVIDIA, which remained focused on AI despite the tempting crypto boom. Jensen Huang’s commitment to AI positioned NVIDIA as a leader in the market, while other tech companies, particularly SaaS firms, risk losing their identity by diversifying too broadly and offering numerous AI-related products without a cohesive strategy. SaaS companies are compared to McDonald's in their approach to AI, offering a multitude of AI features without truly being AI-centric. The article argues that AI should be approached as a platform rather than a product. Unlike traditional apps that focus on individual tasks, AI revolves around outcomes and the comprehensive integration of data into workflows. The author critiques the app-first mentality that dominates SaaS offerings, emphasizing that AI platforms should be built around delivering results, not just adding AI features to existing products.