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Saved February 14, 2026
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A recent J.D. Power survey shows younger bank customers are more satisfied than those over 65, marking a shift in trends. Capital One leads in customer satisfaction for the sixth consecutive year, while overall satisfaction among major banks improved in 2025. Seniors are increasingly seeking financial advice outside traditional banks due to their more complex needs.
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Capital One leads customer satisfaction among U.S. banks for the sixth consecutive year, scoring 702 in J.D. Power's 2025 National Banking Satisfaction Study. The study, which surveyed over 11,000 retail banking customers, revealed that overall satisfaction scores increased by eight points from the previous year, rising to an average of 666. U.S. Bancorp climbed to second place, overtaking JPMorgan Chase, while Bank of America experienced the most significant jump in satisfaction, improving by 21 points to land in fourth place.
Notably, customer satisfaction among seniors aged 65 and older declined compared to younger users for the first time in five years. Paul McAdam from J.D. Power highlighted that older customers often have more complex financial needs and might seek advice from credit unions or pension providers instead of traditional banks. Although banks have invested heavily in digital services, thereβs a growing need for tailored support for senior customers.
TD Bank faced a setback, dropping from third to eighth place after experiencing a 17-point decline in customer satisfaction. The bank is restructuring to improve efficiency and profitability in the U.S. market. Wells Fargo ranked last for customer satisfaction, although its score only dipped slightly by two points from the previous year. J.D. Power emphasized the importance of maintaining a balance between online services and in-person support, noting that customers appreciate a combination of branch services, ATMs, and digital banking options.
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