Eclipse, a crypto company that has struggled to attract users and build a meaningful community, is at a crossroads after three years. The article highlights that the failure isn't solely due to the technical shortcomings of its Layer 2 solution. Instead, it points to poor strategic decisions, particularly an overemphasis on community engagement without any standout application to draw users in. The company did launch Turbo Tap, but it failed to become a defining application that could sustain user interest. A lack of a compelling product led to a focus on community that was premature and unfounded. The branding also played a role in Eclipse's challenges. The marketing approach came off as overly idealistic and disconnected from the competitive nature of the crypto space. The author argues that in crypto, positioning as morally superior doesn't attract users. For Eclipse to turn things around, it needs to concentrate on developing a single app that can capture user interest, rather than spreading efforts across multiple projects. The article expresses some optimism, citing examples of companies that successfully pivoted, suggesting that if Eclipse can make the right changes, it still has a chance to succeed. An announcement of this key app is expected soon, which could be a pivotal moment for the company.