The author reflects on their nearly three-year experience at Vimeo, a platform once celebrated as the “indie version of YouTube.” Despite its early start in 2004 and high-quality video playback, Vimeo struggled to maintain its identity and compete with giants like YouTube, especially after Google acquired the latter. While Vimeo began with a focus on creativity and community, it became overshadowed by YouTube's ability to handle copyright issues and secure lucrative music licenses, ultimately losing its unique position. The author's journey to Vimeo began after a successful stint at TerraPower, where they contributed to a nuclear reactor project. They accepted a role at Vimeo, excited by the prospect of working with creative individuals and developing new features for the platform. Initially, the work environment was vibrant and collaborative, but this changed dramatically as Vimeo grappled with an identity crisis. The company tried to reposition itself multiple times—first as a competitor to YouTube, then Netflix, and finally as a SaaS tool for professionals, but none of these strategies proved effective. The turning point came with the company's IPO in May 2021, which quickly faltered as the stock price plummeted, losing 85% of its value within a year. The easing of COVID-19 restrictions hurt Vimeo's growth, revealing the vulnerabilities of the tech sector. In July 2022, the company faced a significant round of layoffs, marking a shift in corporate culture and signaling the end of an era for Vimeo. The layoffs, described as a last glimpse of the “old Vimeo,” reflected the harsh reality the company faced as it struggled to redefine itself in a shifting market.