Aave Labs recently faced backlash from the Aave community after it moved a proposal on brand-asset ownership to a Snapshot vote without broad consensus. The proposal aims to give AAVE token holders control over brand assets like domains and social media handles. Critics, including prominent delegate Marc Zeller, accused Aave Labs of rushing the process and disregarding community input, especially given the upcoming holiday period, which could affect voter turnout. Zeller described the move as a "hostile takeover attempt," arguing that Aave Labs could have avoided conflict by following a more measured governance process. He highlighted concerns about a lack of clear communication and consent, suggesting the timing and method of the proposal favored a specific outcome rather than genuine community consensus. In response, Aave Labs defended its actions, stating that the proposal followed established governance rules, including a required five-day review period before voting. They acknowledged the procedural debate but maintained that their actions complied with the documented governance process.