YouTube is set to allow creators to use their own likeness in Shorts, according to CEO Neal Mohan. This feature will enable creators to generate Shorts that feature AI versions of themselves, alongside new tools for creating games and experimenting with music through simple text prompts. Mohan highlighted that AI will remain a tool for expression rather than a replacement for creators. YouTube's Shorts are already a significant part of the platform, averaging 200 billion views daily, prompting ongoing investments to enhance this format. To protect creators, YouTube introduced likeness-detection technology that helps identify unauthorized AI-generated content featuring their images or voices. This allows creators to request removal of such content if they find it misused. Mohan emphasized the company's commitment to maintaining a quality viewing experience while combating the rise of low-quality AI-generated content. YouTube plans to build on existing systems that have been effective in addressing spam and clickbait, aiming to keep Shorts engaging and authentic. In addition to these updates, YouTube will expand Shorts to include new formats like image posts, similar to popular features on TikTok and Instagram Reels. This move reflects YouTube's strategy to adapt and innovate in response to trends on competing platforms while ensuring that creators can express themselves in diverse ways.