The piece critiques the role of the UX strategist, highlighting how the job often results in indecision and delayed action. A UX strategist's primary output tends to be vague frameworks and recommendations that ultimately lead to more questions rather than solutions. An example illustrates this: a UX strategist produced a detailed 31-page PDF for a client, yet it mostly reiterated known issues and suggested further research without concrete recommendations. The client spent $14,000 for insights that could have been resolved in a matter of weeks. The author identifies four main ways UX strategists hedge their bets with the phrase "it depends." This includes the Research Trap, where simple feature requests turn into lengthy validation processes; the Stakeholder Shuffle, where decisions are deferred to group consensus; the Technical Deflection, where vague references to technical constraints stall progress; and the Business Priority Hedge, which uses business goals to avoid making decisions. Each type delays actionable outcomes, keeping strategists safe from blame while clients remain in limbo. The author contrasts this approach with effective strategy, which requires making hard calls based on data and user needs. Instead of engaging in endless research phases, the author advocates for direct engagement with teams to identify and address core issues quickly. By embedding with clients and focusing on immediate problems, strategists can provide actionable solutions that lead to tangible results. This shift promotes efficiency and clarity, cutting through the layers of indecision that characterize much of the current UX strategy landscape.