Emily Kramer is preparing for the Gen Marketer Summit and is experimenting with different strategies to boost attendance and engagement. She recognizes that many people fall into the trap of thinking they can just watch the recording later, so she's implementing tactics to encourage live participation. These include offering door prizes like lifetime subscriptions and advising sessions, giving away free tickets to unemployed marketers, and requiring paid subscriptions for attendance, but allowing exceptions for speaker referrals. By asking potential attendees to submit questions beforehand and engaging with them directly in the days leading up to the event, she aims to create a more personalized and compelling experience. Kramer emphasizes the importance of making attendees feel personally invested in the event. She suggests that asking registrants to commit to small actions, like submitting questions, can increase the likelihood they'll attend. When attendees know their input is valued and that they might be mentioned during the event, they feel more connected and engaged. She also highlights the significance of community, noting that the interactions among attendees can enhance the experience. Authenticity plays a role too; acknowledging mistakes during the event can foster a relaxed atmosphere, encouraging participation and vulnerability. Kramer believes that attendees are motivated by the fear of missing out on valuable insights they can't find elsewhere. Crafting a compelling agenda and clear, enticing headlines are key to grabbing attention. She points out that the event's length—four hours—might deter some from watching a recording, but she feels confident that the content will be rich enough to keep participants engaged. Her approach focuses on creating a memorable experience that prioritizes learning and community, rather than just delivering information.