Frenetik, a new cybersecurity startup based in Maryland, launched with a fresh approach to combatting cyber threats. While many companies focus on enhancing AI models and data analytics to detect attacks, Frenetik emphasizes a different strategy: keeping attackers in the dark about what defenders know. The company's technology, backed by a recently granted U.S. patent, revolves around a concept known as "Deception In-Use." This method involves continuously rotating real identities and resources across various platforms like Microsoft Entra, AWS, and Google Cloud, ensuring attackers only see outdated information. Founder Hans Ismirnioglou explains that traditional deception tools rely on static traps, waiting for attackers to engage. In contrast, Frenetik's approach actively misleads adversaries by altering the environment in real-time, effectively funneling them into honeypots and decoys. This not only increases interaction rates but also reduces the need for extensive tuning or analyst oversight. By depriving attackers of reliable information, Frenetik aims to force them to expend unnecessary resources on every target, disrupting their operations and leveling the playing field for defenders. Frenetik positions itself as a solution focused on measurable security outcomes and transparent pricing. The company's strategy is straightforward: starve adversaries of the data they need to mount effective attacks. Frenetik also offers a free community version, allowing users to experience the technology without a financial commitment. This approach could redefine how organizations protect themselves against increasingly sophisticated cyber threats.