CMOs from various brands are highlighting overlooked marketing strategies as we head into 2026. They emphasize the importance of engaging directly with everyday customers rather than just focusing on influencers. Manu Orssaud from Duolingo points out that brands often underestimate audience feedback, which can guide their direction and strengthen connections. Greg Guidotti from Ferrara stresses recognizing ordinary customers and creating memorable experiences, while Josh Hackbarth from MGA Entertainment advocates for involving consumers in storytelling from the beginning rather than just using user-generated content for campaigns. Dr. Squatch’s Irv Slobodskaya believes that simple tactics, like giving products directly to potential customers, can be highly effective, especially when converting new users. Following viral moments is another key point, as George Felix of Chili’s notes the importance of maintaining momentum after initial buzz. Trust is also becoming a major factor in consumer decision-making, according to Dara Treseder from Autodesk, with brands needing to build reputation through authentic engagement rather than paid promotions. Sara Brooks from BetterHelp emphasizes the need for brands to engage with existing communities rather than trying to create new ones. Brands should tap into the desire for a slower, more meaningful lifestyle, a sentiment echoed by Nataly Kelly from Zappi. On the tech side, Andy Rebhun from Cava highlights the potential of AI to enhance customer experience through personalized interactions. Lastly, Andrew Fried from Mint Mobile argues for the importance of having a clear point of view and the willingness to stand out in a crowded market, even if it means alienating some consumers.