Meta’s reported inflated conversion results often lead advertisers to question the platform's integrity. The author points out that it’s more likely there are legitimate reasons behind these discrepancies rather than Meta manipulating data. Several common issues can cause inflated numbers, starting with how events are set up. If the event fires in unintended situations, it can skew results. Attribution quirks also play a role. For instance, team members accessing confirmation pages may inadvertently trigger conversions without actual customer interactions. Deduplication issues arise when both CRM and web events are counted, leading to double counting. Additionally, the Results column in Meta doesn’t just reflect conversions from promoted products; it may capture multiple conversions from the same user or even include view-through and click conversions that conflict with third-party data. The complexity of these results can make them misleading. The accuracy relies heavily on the quality of data sent to Meta, which means inflated results often stem from misunderstandings of how the platform attributes conversions rather than deliberate deception. Understanding these nuances is essential for advertisers to interpret their data correctly.