Optimizely's Opal University offers a cohort for those looking to understand AI better, starting on March 9. Opal is designed for marketing and digital teams, enabling users to drag and drop elements with no coding required. It features pre-built agents that handle common tasks and work continuously to understand and promote your brand. These agents can audit webpages for generative search optimization, analyze traffic data for insights, and streamline the creation of blog content, effectively halving production time while boosting engagement by over 50%. The platform automates compliance checks to maintain brand integrity and minimize errors, saving hours on manual reviews. It integrates seamlessly with existing tools and systems, freeing up 3-5 full-time equivalent hours each week per marketer. Users can deploy pre-built agents, customize them without needing a developer, and chain them for complex tasks. This functionality allows for efficient workflows across various platforms, delivering real-time insights and speeding up decision-making. Opal's advanced capabilities include user-defined prompts and domain-specific knowledge, leveraging quality data sources for output enrichment. The platform emphasizes data security, ensuring that user data is processed in-memory and not stored persistently. Users retain ownership of all AI-generated content, which serves as a decision-making aid rather than a definitive solution. Overall, Opal aims to enhance marketing efficiency and effectiveness through automation and intelligent insights.