Walkers has introduced its most significant logo change in 80 years, moving away from its classic design to a new sun-inspired logo featuring rays of light. This change aligns Walkers more closely with its US counterpart, Lay's, both owned by PepsiCo. The previous logo, while familiar, had become somewhat outdated. The new branding is the first major update since 1998, when the company added a crisp symbol to the logo. Marketing professor Zachary Estes suggests that the logo redesign hints at Walkers' ambition to expand beyond just crisps. He believes the new branding is a signal of potential new products or directions for the brand. Alongside the logo change, Walkers has also launched a new flavor, Hot Honey. The removal of the crisp image from the logo has sparked discussions about the brand's future offerings. The new logo has been positively received, with some noting its refreshing look on packaging. It may evoke images of sun-kissed fields, connecting the brand to its potato origins. Some observers draw parallels between Walkers’ new design and the Sun-Maid logo, which also incorporates a sun motif. The overall redesign raises questions about what changes Walkers might introduce next.