A new report titled "Brave New World? Justice for creators in the age of GenAI," co-launched by the Association of Illustrators (AOI) and four other creator-led organizations, highlights serious concerns about the impact of generative AI on creative professionals in the UK. Based on evidence from over 10,000 creators across various fields, the report reveals alarming trends: creative jobs are vanishing, commissions are being canceled, and work is being used without consent. Many creators now question the sustainability of their careers amid this turmoil. The report emphasizes the urgent need for government intervention to protect creators' rights. Rachel Hill, CEO of AOI, argues that unregulated generative AI threatens the success of the UK's creative industries, valued at £124.6 billion. The findings call for a clear framework that includes consent, licensing, ethical training data, accountability, and fair compensation for creators. Baroness Kidron OBE stresses that the intellectual property of UK citizens is at stake and should not be exploited without proper compensation. While some AI tools can benefit creatives by assisting with tasks, generative AI poses a significant risk. These systems often rely on content scraped from creators without their permission, directly competing with the individuals who originally produced that work. The report serves as a wake-up call, urging the industry and the government to prioritize fairness and protect the contributions of human creativity in an increasingly automated landscape.