Coinbase's Super Bowl ad, inspired by the Backstreet Boys and featuring a karaoke sing-along to "Everybody (Backstreet's Back)," has sparked mixed reactions. The ad aired during Super Bowl LX and ended with the phrases "Coinbase" and "Crypto. For Everybody." Coinbase aimed to create a sense of community and connection, similar to their previous Super Bowl ad in 2022, which featured a floating QR code. Emilie Choi, Coinbase's president, described the ad as bold and engaging, intended to attract newcomers to crypto. However, viewer responses ranged from enthusiastic to critical. Some praised the ad for its memorable, interactive nature, while others felt it was a blatant attempt at emotional manipulation. One viewer noted the ad reflected why many dislike crypto, claiming it turned a beloved song into a "bait-and-switch." The NFL's championship game typically draws over 100 million viewers, and the cost for a 30-second ad spot was around $8 million. Coinbase was the only crypto-specific commercial during the event, despite T-Mobile's similar theme that may have overshadowed Coinbase's effort. Coinbase CEO Brian Armstrong defended the ad, highlighting its uniqueness and the fun it brought to viewers. He argued that such creativity is necessary to stand out amid the noise of Super Bowl commercials. Armstrong also emphasized the idea that everyone deserves economic freedom, tying the ad's message back to Coinbase's mission in the crypto space.